What is a Google Analytics goal?
Before reaching specific goals you need to keep track of, let's see what are actually Google Analytics goals.
Basically, goals are actions that people make on your site. Specifically, these are actions you want to make on your site. When people do these actions, they convert conversions. For example, if you want someone to make a purchase on your online store, this is a goal.
Similarly, if you want users to sign up for your e-mail distribution list, it's also a goal. Fortunately, Google makes it easier to track most of this kind of action. This will give you insight into how your site works.
If you want to set a goal, start by signing in to Google Analytics. Click ADMIN in the bottom left corner of the screen. On the screen that appears, you'll see three columns. In the right column, look for the goals and click on them. Next, click '+ GO GO NEW' at the top of the table that appears. On the next screen, you can create one of the selected targets or select 'Custom' at the bottom.
*Note: For the purpose of this tutorial, you will always use customized.
There are four types of goals:
- A destination, such as a specific URL on your site.
- The length or time that people spend on the site
- A number of pages (or screens) that each person visits per session
- An event, such as playing a video
Now that you know a little about the basics of goals, let's also see the Google Analytics goals to be tracked
1. The 'event'
The first goals you should be pursuing are undoubtedly the most difficult: the 'event' objectives.
What are the objectives of the event? Objectives that track interactions with your content
- Download files
- Time spent watching videos
- Using the widget
- Virtually any design element with which your visitors can interact can be tracked with an event.
Note that each event has four components: 2 Required:
- 2 Required: Category, Action
- 2 optional: Label, Value
Use the Category component to group linked items. For example, you may have a category called "Videos". This will follow all the videos on your site. Of course, you can also create subcategories in categories. For example, you might have a category called "Instructive Videos" and another category called "Funny Videos." The Action component identifies the type of action the user takes on the element. "Play" is an example of action that would be applied to the "Video" category. In addition, "Stop" and "Pause" are valid video actions. The Label component allows you to provide additional information about the event-related item. Suppose you have a video called "Instruction Video 1." You can use that title as a tag. The Value component, unlike the other components, is numeric. Monitor only whole numbers.
For example, if you want to track the upload time for a video, you can set an event with the following specifications:
- Category: Videos
- Action: Video Load Time
- Value: downloadTime
- Label: Instructional Video 1
Then, after more people have watched the instructional video, the report will show both the total value and the average download time.
To set up an event target, create a custom event as described in the opening section. Then select "Event" as the lens type.
When you click on the Continue button, Google Analytics will ask you to enter the category, action, label, and value for the event goal.
Just make sure that those names match exactly to your event, otherwise your analytics will be disabled.
Also keep in mind that your goal will only be recorded as complete if all of the event components match the values you specify.
Then you can use that information to improve your marketing.
3. Duration Objectives
Do you want to know how many people have stayed on your site for three minutes or more? If so, set a lasting goal.
Why is this important? Because time matters in SEO.
If users arrive at your site and flew almost immediately, Google will pay attention to this.
In fact, Google will interpret that your site does not have what people are looking for. You'll probably lose a rank.
That is why you should set a lasting goal.
To do this, start by creating a customized goal defined in the opening section. Then select 'Duration' as the type of goal. On the next screen, specify the duration. Google Analytics lets you define it by hours, minutes, and seconds.
As with Destination Objectives, you also have the option to specify a monetary value for your long-term goal.
Keep in mind: Google Analytics is not very good at tracking time. This is because it compares timestamps between two different page visits on the same site.
For example, suppose someone is visiting your home page, reading through it, and then clicking on your blog page. Google Analytics will record a time stamp when the person visited your homepage. It will record another timestamp when the person leaves your blog.
The difference between the two timestamps is the time spent on the home page.
But it's not that easy. What happens if the person left your home page and left to eat? What happens if the same person left your site before visiting another page on it?
These types of events can change your stats.
However, lasting goals give you the opportunity to search for trends on your site. If you see some negative trends, you may need to do some redesigns.
4. Objectives 'Pages Per Visit Goals'
Finally, you should track the pages for each visit.
Why? Because it's a number you want to grow as much as possible. When people visit multiple pages per session, it is advisable to have a well structured site that encourages people to navigate on it.
On the other hand, if people leave your site after visiting only one page, then it's not very "sticky". You need to update it so that people are more inclined to sit on it
To set up a page-by-visit target, start by creating a custom target, as explained in the opening section. Then, select "Pages / Screens per Session" as the lens type.
On the next page, you will have the option to specify the threshold for the number of pages. In other words, people will need to visit more than the number of pages you specify before reaching the goal.
You also have the option to specify a value for this goal if you want to do so. It is not too common to associate a series of page visits with a monetary value.
These are the four Google Analytics goals you should track to improve your business.
Now that you know a little more about the goals and the best to follow, why not go to GA right now and set up some goals? Then, check your reports after a while to determine if you need to make improvements.
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